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The first AI-powered design tool in a major online marketing platform .

Creative Assistant gets to know your brand, then creates and resizes designs for you instantly so you can build better marketing and grow your sales. My responsibilities were designing the first integration of creative assistant into Mailchimp's platform.

Product Designer

Beta Release

What is Mailchimp?
All-In-One Marketing Platform for small businesses.

To start, we gathered research on our two main personas.

We engaged with Mailchimp’s research team and gathered research to utilize for creative assistant. This was a combination of existing research and new surveys to better understand issues users were facing with designs.

Users like John are solopreneurs, and don't have the bandwidth to dedicate a lot of time to create designs.

This made them a great target for creative assistant, which could automatically generate designs for them, and let them handle other work.

The problem
Users have difficulty generating content and creating designs which prevents them from sending marketing campaigns.

Exploring where Creative Assistant fits in the Mailchimp Ecosystem.

To begin design work, we looked through the marketing channels in MC to identify opportunities. Specifically, we were looking for user flows that would benefit the most from creative assistant, and areas to source content from.